Amazon Seller Glossary
Essential terms every seller should know
FBA
Fulfillment by Amazon - Amazon stores, packs, and ships your products
SKU
Stock Keeping Unit - unique identifier for each product variant
ASIN
Amazon Standard Identification Number - unique product identifier
MOQ
Minimum Order Quantity - smallest quantity supplier will produce
QC
Quality Control - inspection and testing of products
Inbound
Shipment of products from you to Amazon fulfillment centers
Stranded Inventory
Products that can't be sold due to listing issues
BSR
Best Sellers Rank - product ranking within its category
Conversion Rate
Percentage of visitors who purchase (sales/visitors)
ACoS
Advertising Cost of Sale - advertising spend vs revenue
IPI
Inventory Performance Index - metric of inventory quality
Restricted Product
Items requiring approval before selling on Amazon
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